Despite a difficult situation, HTC did not give
up and rely on sales of HTC One and its variations, the HTC Mini One and One laphablet
HTC Max. In parallel with the hardware development lamarque setting with
marketing, for $ 1 billion, unecampagne original advertising and worn by actor
Robert Downey Jr.. The new clip of the brand, to be unveiled later comes,
however, to be released on the internet.
Since 2011, the manufacturer HTC saw its sales
decline. Its new high-end smartphone, HTC One, has sold 1.5 million copies in
May and 1 million in June to more than 187 million Android smartphones
exchanged in the second quarter. Disappointing for the manufacturer that could
pose a third quarter deficit.
However, HTC fights. To be on several market
segments and better use of investment granted HTC One, HTC develops in mini
versions, Google Edition or phablet.
In parallel, the Taiwanese company does not
hesitate to invest in marketing with no less than 1 billion. A very large
amount considering the situation of HTC. To bring the campaign, Robert Downey
Jr. has signed a $ 12 million to represent HTC for 2 years.
The clip of the ad campaign is recently
unveiled in bits. Based on a humorous tone, it puts the player in the scene in
different situations. The acronym HTC has also a central role in this campaign.
Declined with words over the absurd scenes, it leads to a "Happy Telephone
Company." An acronym generator is also available to users and fans.
So it should be unveiled later, the whole clip
was filmed during a press presentation and put on internet.
it's a shame to the teasing of the brand.
Anyway, the most important is whether to opt for an actor superhero save HTC.
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