VIRAL ADVERTISING ON SOCIAL NETWORKS:
Social media advertising and broadcast advertising, as the technology must be constantly renewed to keep the largest number of consumers. It runs parallel to social networks in recent years based on internet trends not to be a single entity, in some cases ... Research about the world of social networking, online marketing and viral advertising!
Social network, a communication channel creative!
With informative and social What made the Internet monopoly, it is inconceivable for a company to spend social networks, powerful media that transmit every second, in every corner of the world, thousands of information that affect millions of Internet users . Advertisers have clearly understood and appropriated quickly these new tools to more easily disseminate the concepts of "hive" of ideas. Passivity in the face of the announcements that are broadcast daily on our televisions, the PT has rapidly changed their habits to get conscious about the new product or brand through social networks. A subtle game of "treasure hunt" hooks marked by enigmatic and incongruous teasers, creative knows that arouse curiosity is the first step to yield the desire, the true engine of consumption is also capital appreciation in brand image social networks.Social networks at the time of digital communication!
Internet has become so huge games for communication agencies SEO and web agencies. This began with the subjugation of their own companies website. Advertising in social networks, in addition to selling the product, have introduced the mention of "com", which purely informative role, has become in a few years a selling point. The transition from "adidas.com" to "foreversport.com" for example, is quite naturally through social networks. The handle thus replacing the same brand. Thereafter, came the concept of "free issue" where all users, with walkways as Youtube, they have to publish their own videos with the purpose of sharing. With the advent of social networking, it was not long for use in such sites staggered videos, often spiced with some short sequences whose only ironic humorous situations place a link or query. Always leave them wanting more! A recipe also felt much by the writers of television series and whose effectiveness is formidable. With this new era, consumption patterns have changed. Before buying, you want to know what you are going to want and that we are small stones here and there on the web or through social networks. Although the act of purchase is not the appointment, the first mission of what is called viral advertising worked perfectly. Polluting the circles of influence of each visitor through the exchange. Because the video is going to laugh at a person, you can easily find a playlist of a user of Youtube, watch free for the visitors of the page.The expansion of social media topics:
Today consist of social networks like Facebook is obviously the flagship. These social networks bring together all the trends that have crossed the landscape of the Internet in recent years. Incorporate the concept of community, video services and the son of real-time news, Facebook is the ultimate weapon for advertising. Now, users can become a fan of a brand without even knowing it. A recent Diesel campaign through social networking and videos posted on YouTube, a deceptively amateur site and a Facebook page has managed to convey the true story of a false Quique the head: a man born without a body. Many visitors have been obviously a big joke, but this is exactly what has been the strength of the campaign. For now with social networking, video flows faster than ever before because of Facebook contacts know that a person is a fan of this video. The simple fact of having a friend, member of the "head quique" page, encourage all users to visit and why not also become a fan becoming a new vector transmitting information through a new circle of "friends".Social community site and network media symbiosis
With social media, we see the emergence of a new symbiosis between media community sites are paid by advertising agencies according to their popularity. These same agencies are using these sites to develop its popularity among the most frequent users. Within a few years, it's a safe bet that the next step is to advertise through new platforms such as twitter. It seems gone are the days of billboards lining the roads ...
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